Nutraceutical tech – Private Label Supplements

Private Label SupplementsIt used to be you had to have a big brand name on your product’s label for it to sell. This was especially true for protein powder, diet supplements and more. However, things are much different now, and anyone can start a new brand and make some serious cash from doing it. With the help of supplement manufacturers, you can create your own line of private label supplements and private label nutraceuticals with a minimal investment on your part. Here’s a little bit of information of how branding has changed and how you stand to benefit from it.

The Recent Evolution of Branding and consumer Trust

Branding used to be everything. People would become passionate about the brands they chose and would often not buy a product if it didn’t have the right brand. Branding meant trust, safety and comfort. It meant you knew the product inside would be good. This is why a relatively few number of companies seemed to be the only ones successfully selling certain products for years.

Then, in 2007, the recession hit the economy hard. Consumers were no longer worried about their brand loyalty — they were worried about their jobs. In fact, they started to care much more about price and value over brand.

Some big companies noticed and took advantage of this. Wal-Mart, for example, rebranded its “Great Value” in-store brand to make it look deliberately generic. This caused sales of their store brand to jump. Other companies that relied on their branding to make sales couldn’t keep up, and they went out of business.

This trend continues today. Consumers are much less concerned about the specific brand of a product and more interested in how much value it brings into their lives. Thanks to this trend, and online sales, it has never been easier to create your own private label supplements and market them successfully.

How do I Make Money on “New Branding”?

Supplement ManufacturersIn order to make money with this new branding, you need to know how to create a product (for cheap) and how to get it out to your customers. With the right product and marketing, your customers only need to find your supplement before they’re eager to buy. It’s just a simple game of knowing what your customers want and then letting them know you are delivering them.

First, you need to identify a product your customers will actually want. This means doing some research.

It can be tricky to research a completely new idea if you aren’t already familiar with a customer base. It’s a lot easier to look for ideas when you are already in the heads of your customers. Try a few of these trips to learn more about your customer base:

  • Participate in online forums or community groups to see what people are talking about
  • Follow some influential blogs as well as some of the smaller blogs to know what people are talking about
  • Read over the sites of the stores these people already visit to get an idea of what tone works well in addressing them
  • Join your customer base! If you are marketing to weightlifters, for example, start lifting weights!

You’ll see opportunities for other engagement with your customer base as you begin with these steps. Make sure to take opportunities when they arrive so you can get to know your customers (and what they need) better before you begin producing your own private label supplements.

Once you’ve done your research, you simply need to contact one of the many supplement manufacturers. There are a lot of businesses trying to make it in the supplement manufacturing business today, so try to find a company that can do the following for you:

  • Help you develop a custom product or choose the right pre-existing formula
  • Help design and create private labels to place on your formula and establish your brand
  • Handle shipment to your customers and manage returns for you
  • Guide you through every step of the process of making your product profitable

A good supplement manufacturer or private label wholesaler will understand that they succeed when you succeed, so they’ll do everything they can to help you.

Thanks to new changes in how customers see brands, it’s the best time ever to jump into the private labeling business. Don’t hesitate and get in on this great trend today.